Capabilities & Ventures

Gridlink organizes its business units into two categories: Capabilities and Ventures.

Capabilities

Capabilities are the back-office technology services that Gridlink sells across industries. They are the engine — the expertise and infrastructure that gets deployed into every market Gridlink enters.

Capability	Description
MSP	Managed Service Provider — IT infrastructure, helpdesk support, cybersecurity, network management
AI Advisory	AI readiness assessments, implementation strategy, workflow automation, custom AI solutions
Digital Marketing	Lead generation, SEO, paid ads, social media management, reputation management

Capabilities are not standalone businesses. They exist to be bundled and sold through Ventures.

Per-Client Configuration

When a capability is assigned to a client, it can have capability-specific configuration:

Digital Marketing → GHL Sub-Account Link (connects to the client's GoHighLevel location for lead tracking)

MSP → (configuration fields coming soon)

AI Advisory → (configuration fields coming soon)

Ventures

Ventures are industry-specific business units. Each venture is its own brand, its own P&L, and operates as a distinct business — but powered under the hood by Gridlink's capabilities.

Venture	Description
Gridlink Health	Healthcare — medical practices, specialists, health systems
Gridlink Legal	Legal — law firms, attorneys, legal services

How Ventures Work

Gridlink identifies a vertical market (e.g., healthcare)

Creates a venture brand (Gridlink Health)

Acquires clients in that market

Deploys capabilities (MSP, AI, Digital Marketing) to serve those clients

Each client gets the specific capabilities they need — not all ventures use all capabilities

Adding New Ventures

New ventures are added through Entities > + Add Entity with type "Venture". This represents entering a new market. Examples of future ventures: Gridlink Finance, Gridlink Real Estate, Gridlink Manufacturing.

Relationship to Clients

A client belongs to a venture (e.g., "Dr. Marcus Chen" belongs to Gridlink Health)

A client is then assigned one or more capabilities (e.g., Digital Marketing + MSP)

Each capability assignment can have its own configuration specific to that client

Venture: Gridlink Health
  └── Client: Valley Orthopedics
        ├── Capability: Digital Marketing (GHL linked)
        ├── Capability: MSP (managed IT)
        └── Capability: AI Advisory (workflow automation)

Last updated: 5/27/2026